Sales Enablement Manager

An Introduction to Primer

Primer is the unified infrastructure for global payments. We give finance and payments teams the visibility and control to reduce complexity, improve performance, and capture more revenue - all from a single platform.

Backed by Sofina, Peak XV Partners, ICONIQ, Tencent, Accel, and Balderton, we're building the payments layer the world's best companies rely on.

Watch our showcase > https://primer.io/the-primer-showcase

Read up on our $100m Series C https://www.primer.io/blog/series-c

Learn more about our culture > https://primer.io/careers

🔍 WHAT WILL YOU BE DOING?

• Own end-to-end GTM enablement across the full funnel

Define and drive enablement across BDR, Sales, Solutions Engineering, and Customer Success, ensuring consistency in messaging, qualification (e.g. MEDDPICC), process, and merchant experience from first touch to expansion.

• Build a scalable global enablement engine

Design onboarding, certification, and continuous learning programs tailored by role and region, reducing ramp time and improving productivity across global teams.

• Operationalize GTM excellence

Identify friction points across qualification, handoffs, deal execution, and expansion, then implement scalable processes that improve pipeline quality, conversion, velocity, and retention.

• Own GTM content and narrative consistency

Partner with Product Marketing to translate complex product capabilities into clear value propositions, playbooks, battlecards, vertical use cases, and objection-handling materials.

• Define and optimize the enablement tooling stack

Partner with RevOps to identify, implement, and drive adoption of the right tools, including LMS, content platforms, conversation intelligence, AI coaching, Salesforce, and sales engagement tools.

• Leverage AI and automation to scale impact

Use AI-driven solutions to create personalized learning paths, real-time coaching recommendations, performance insights, and workflow automation for revenue teams.

• Measure and improve enablement effectiveness

Define KPIs such as ramp time, win rate, deal velocity, expansion, and tool adoption. Establish feedback loops and ROI reporting across regions.

• Partner with GTM and regional leadership

Support product launches, market expansion, and pricing/packaging changes while equipping regional leaders and frontline managers to reinforce enablement locally.

👀 WHAT WE’D LOVE TO SEE

• 8+ years’ experience in GTM Enablement, Sales Enablement, GTM Strategy, or Revenue Operations

Ideally across BDR, Sales, Solutions Engineering, and Customer Success in high-growth, technical B2B environments.

• Proven track record building scalable enablement programs

Experience improving key outcomes such as field ramp time, win rates, deal quality, sales cycle velocity, and expansion performance.

• Strong command of enterprise sales methodologies

Deep familiarity with MEDDPICC, Command of the Message or similar frameworks, with evidence of driving practical adoption across teams.

• Data-driven and systems-oriented mindset

Comfortable using CRM, sales tooling, and performance data to diagnose gaps, influence behaviour, and improve execution.

• Expertise in modern enablement technology

Experience selecting, implementing, and scaling LMS platforms, AI coaching tools, conversation intelligence, content management, and sales engagement tools.

• Exceptional cross-functional leadership

Able to influence senior stakeholders across Sales, Marketing, Product, RevOps, and Customer Success, acting as a strategic multiplier rather than a support function.

• Strong narrative and communication skills

Able to simplify complex technical products into compelling stories, messaging, and enablement assets for enterprise buyers.

• Experience in complex technical GTM environments preferred

Payments, fintech, infrastructure, SaaS, or API-first businesses are especially relevant.

• Pragmatic, hands-on operator

Brings strong ownership, bias to action, and a “roll up your sleeves” mentality in fast-scaling environments.

✅ A TYPICAL INTERVIEW PROCESS

• An initial intro call with a Talent Partner
• An interview with the Hiring Manager
• Challenge Stage - Contextualised to the role
• A final, values-alignment interview

WHAT'S THE CULTURE LIKE AT PRIMER?

We're building a culture where people can do their best work and be proud of the impact they have. You'll be working with people who are mission-driven, smart, and reflective, and who are genuinely invested in building exceptional products and delivering success for our merchants.

We work remotely, and have done since day one. We believe that building a successful, profitable company goes beyond proximity. We invest in our relationships through great remote working practices and thoughtfully designed face-to-face time, including workations, our annual company retreat, and co-working space access worldwide.

The work is challenging. Scaleups are a challenge, and building category-defining products is a challenge. But there's a meaningful difference between a challenge and a struggle. At Primer, the right challenge comes with the right support: strong onboarding, a collaborative environment, and a team that is genuinely invested in your success. It's never something you face alone.

OUR BENEFITS

🌍 We are fully remote and globally distributed; and have been since day one

💰 Competitive share options

🌴 Uncapped holiday, with 25 days minimum to be taken

🗣️ Co-working space access

📅 Workations & Company Retreat

💻 The best equipment for your role

🏠 £500 towards your home office setup

🔎 Generous learning budget

🏥 Private Medical Insurance

📈 A broad set of additional perks and benefits (depending on location)

DON’T MEET EVERY SINGLE REQUIREMENT?

At Primer, we're dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your experience doesn't align perfectly with every qualification listed, we encourage you to apply. You may be the right candidate for this or other roles.

Primer is committed to the equal treatment of all current and prospective employees and adopts a zero-tolerance approach to discrimination, regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, marriage and civil partnership, or any other background or belief.