Field Marketing Manager, Customer Growth - 11580

Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.

Why join Coupa?

🔹 Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.

🔹 Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.

🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.

Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.

The Impact of a Field Marketing Manager, Customer Growth at Coupa

We’re seeking a strategic, high-impact Field Marketing Manager to elevate how we engage, influence and accelerate sales pipeline across North America. This role directly supports the NAM sales team and is a key hands-on position in the go-to-market motion. You will act as a dedicated pipeline and growth partner to the Customer Growth sales leadership team, partnering deepening with Sales, Integrated Campaigns, ABM, Product & Solution Marketing, and Marketing Ops to create in-person and virtual events that resonate with buying groups and drive measurable growth.

You’ll join Coupa on our mission to help entire enterprises scale effortlessly with Autonomous Spend Management through a single AI stack. In this role, you will leverage tools like 6sense, Marketo, and Salesforce to prioritize regional and national events (both 3rd–party and Coupa-hosted). By targeting the right accounts and tailoring messaging to Coupa’s core value proposition, you will implement a multi-touch end-to-end field marketing plan to drive and accelerate new pipeline. This opportunity will enable you to work closely with Customer Growth sales and marketing, directly impacting growth.

What You’ll Do

• Collaborate with Customer Growth NAM sales leadership to develop event strategies that support quarterly sales pipeline and revenue goals for new business.
• Partner with cross-functional teams (Community Experience, CVM, Integrated Campaigns, Product & Solution Marketing, ABM, Event and Brand) to ensure consistent messaging and high-impact touchpoints across field events.
• Engage with target accounts for cross-sell opportunities across Procurement, Finance, Supply Chain, and IT stakeholders, developing a strategic, data-driven approach for account penetration and pipeline acceleration alongside Customer Growth sales leaders.
• Leverage marketing operations tools to independently execute and manage multi-channel campaigns, ensuring timely execution and seamless follow-up on leads.
• Use 6Sense intent and engagement data and best practices to optimize programs, provide insights, and manage regional events, while advocating for sales needs and driving target account engagement.

What You Will Bring to Coupa

• 5+ years of experience Enterprise B2B marketing, with an expertise in field marketing strategy, execution and measurement
• Demonstrated success running regional and national field events with measuring impact on pipeline and revenue
• Working knowledge of tools including 6sense, Folloze, Marketo, Salesforce, LinkedIn Campaign Manager, Tableau and other campaign orchestration platforms.
• Strong analytical mindset and comfort owning reporting - turning complex data into clear insights and next steps.
• Strategic and outcome-oriented mindset, skilled in planning and executing high-impact marketing plans across field events.
• Strong project management and creative problem-solving skills, with a collaborative approach to working with diverse teams.
• Experience partnering directly with sales leadership and account teams to co-develop account plans and accelerate pipeline.
• Self-motivated, proactive, and adaptable in a fast-paced environment, with excellent communication skills and a willingness to travel (20-25%).