Google and Meta Ads Manager

Responsibilities

Campaign Management: Plan, launch, and optimize Google Ads, Microsoft Ads, Meta Ads,

and Linkedin Ads campaigns across search, display, video, and paid social.

Conversion Tracking Setup: Implement and maintain accurate tracking using GA4, GTM,

Meta CAPI, and platform‑specific tools.

Performance Optimization: Analyze performance data to improve ROAS, CPA, and overall

efficiency.

Reporting & Insights: Build clear, actionable reports that translate data into strategic

recommendations.

A/B Testing: Test creative, audiences, bidding strategies, and landing pages to drive

continuous improvement.

Collaboration: Work closely with creative, analytics, and product teams to align campaign

strategy with business goals.

Experience

Google Ads Expertise: 2+ years managing Search, Display, PMAX, Demand Gen, and/or

YouTube campaigns.

Meta Ads Expertise: Experience running campaigns across Facebook and Instagram.

Analytics & Tracking: Strong understanding of GA4, GTM, and Meta CAPI implementation.

Data‑Driven Decision Making: Ability to interpret data and adjust strategy accordingly.

Technical Troubleshooting: Comfortable diagnosing pixel issues, attribution discrepancies,

and tracking errors

Preferred Qualifications

• Server‑Side Tracking experience (Cloudflare, GTM Server‑Side, or similar).
• Familiarity with SQL, Looker Studio, or other BI tools.
• Google Ads or Meta Blueprint certifications