Manager, DTC

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

Manager, DTC

Overview

At SharkNinja, we’re building a best-in-class DTC business that puts the consumer at the center and moves at speed. We’re looking for a commercially driven Manager, DTC Merchandising to own and grow a category like a business.

This role is accountable for assortment strategy, revenue growth, margin performance, and inventory health across the full commercial lifecycle—from line planning and forecasting through to promotional strategy and digital merchandising.

You will operate as an end-to-end owner, akin to a General Manager , using data, customer insight, and strong commercial instinct to make decisions, move quickly, and deliver results.

Key Responsibilities

Own Category Performance

• Own and deliver revenue, margin, and inventory targets for your category within the DTC channel
• Identify risks and opportunities early and take decisive action to course-correct
• Lead weekly business reviews focused on actions and decisions , not reporting

Assortment Strategy & Line Planning

• Define and evolve a role-based assortment strategy (traffic drivers, margin drivers, innovation, exit)
• Evaluate SKU productivity and make clear recommendations on what to scale, fix, or remove
• Partner cross-functionally (Product, Supply Chain, Marketing) to shape line plans grounded in consumer demand and commercial opportunity

Forecasting & Inventory Ownership

• Own demand forecasts informed by performance trends, market signals, and commercial judgment
• Partner with Supply Chain and Planning to optimize inventory flow, availability, and risk mitigation
• Balance growth with inventory health, managing weeks of supply, turns, and stock risk

Promotional & Pricing Strategy

• Develop and execute promotional and pricing strategies aligned to revenue and margin goals
• Evaluate promotional effectiveness, understanding revenue vs. margin trade-offs
• Lead a test-and-learn approach to continuously improve promotional ROI

Digital & Site Merchandising

• Own the end-to-end on-site merchandising strategy to drive conversion, AOV, and revenue
• Prioritize product visibility and placement based on performance, inventory position, and commercial priorities
• Optimize category navigation, product storytelling, and bundling to enhance the digital shelf experience

Data-Driven Decision Making

• Translate data into clear actions and commercial decisions
• Leverage insights across sales, conversion, traffic, and customer behavior to inform strategy
• Build and communicate a strong point of view on performance and what needs to happen next

What Good Looks Like

• Operates as an owner of a business , not just a function
• Makes fast, clear decisions with imperfect information
• Balances data, customer insight, and commercial instinct
• Comfortable making trade-offs across revenue, margin, and inventory
• Proactively identifies issues and acts with urgency
• Communicates with clarity and conviction, focused on actions and outcomes

Qualifications

• 5–8+ years of experience in merchandising, DTC/eCommerce, buying, or category management
• Strong commercial and financial acumen, including margin, forecasting, and inventory management
• Experience owning or influencing assortment, pricing, and promotional strategy
• Highly analytical with the ability to turn data into clear, actionable insights
• Experience in eCommerce or omnichannel retail environments

Preferred Experience

• Direct experience with DTC site merchandising and digital shelf optimization
• Background in consumer products or hard goods
• Experience operating in a test-and-learn or experimentation-driven environment

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. To gether, we won’t just launch products— we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us

Life At SharkNinja

Outrageously Extraordinary