Marketing Manager

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

Our Purpose

Our purpose is to positively impact people's lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.

About the Role

The Marketing Manager will serve as a true business owner and category expert — consumer-obsessed, analytically sharp, and globally minded. Driving strategy from conceptualization through launch and beyond, this role sits at the intersection of product, brand, and commercial execution. The right candidate synthesizes insights into action, leads cross-functional teams with confidence, and is equally at home shaping a product roadmap as they are running a global launch.

Responsibilities

• Strategy & Category Leadership Own the category — pricing, positioning, competitive landscape, portfolio architecture, and roadmap — translating consumer and market insights into strategies that drive rate of sale. Develop breakthrough claims, pricing strategies, and brand positioning that increase marketability and maximize sales. Serve as the cross-functional quarterback, aligning global teams and tracking performance with a full P&L mindset.
• Consumer & Competitive Intelligence Champion the consumer in every decision. Partner with Consumer Insights to validate messaging, drive rigorous CI testing, and ensure claims are defensible and compelling across global markets.
• Commercial & Retail Readiness Drive end-to-end readiness across packaging, detail pages, and retail surfaces. Arm the sales team with the tools, stories, and sell-in materials needed to win at shelf globally — in partnership with Sales and Trade Marketing.
• Go-to-Market Execution Lead global launch programs from brief to market, coordinating across IMC, creative, media, social, PR, SEM, CRM, and retail. Develop worldwide messaging and assets across packaging, digital, in-store, and advertising — ensuring brand consistency from hero content through performance channels.
• What You Bring Deep category expertise and a consumer-first mindset. Equal strength in upstream strategy and downstream execution, with the agility to move between both. Broad marketing experience spanning brand strategy, product commercialization, packaging, retail, DTC, and global go-to-market. Strong analytical, communication, and project management skills across complex cross-functional organizations. A track record of turning insights into winning products and campaigns — and a drive to keep raising the bar.

Requirements

• 8+ years of marketing experience in CPG or consumer products
• Experience owning roadmap, pricing, portfolio strategy, and retail readiness
• Proven track record in product commercialization and global launch execution
• Strong creative strategy, claims development, and consumer insights experience
• Degree in Marketing or related field; MBA preferred
• Local to Needham MA HQ, we are on site 3x a week (No relocation support)

Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.

Pay Range

$78,800 — $160,900 USD

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. To gether, we won’t just launch products— we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us

Life At SharkNinja

Outrageously Extraordinary