TikTok Shop Media Specialist

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

OVERVIEW

The TikTok Shop Media Specialist is a critical role within the TikTok Shop team at SharkNinja and plays an essential part in driving profitable growth through social commerce. This role is fully dedicated to the strategy, development, and execution of TikTok Shop media, with a strong focus on performance, creator-led commerce, and conversion.

Reporting into the TikTok Shop organization, this role will work closely with TikTok Shop leadership to drive media performance, including a strong focus on CAM efficiency and optimization. The Specialist will also partner with the TikTok Commercialization team to ensure media strategies support platform priorities, scaling opportunities, and revenue growth.

In addition, this role will collaborate with internal Digital Media and Social teams to ensure TikTok Shop media efforts are integrated into a broader full-funnel media strategy, while maintaining clear ownership of TikTok Shop media execution and performance.

You will collaborate cross-functionally with teams including Digital Media, Social, Digital Experience, Brand, Product Marketing, Research & Analytics, Finance, the TikTok Affiliate Lead, and the TikTok Commercialization team to ensure TikTok Shop activations are collaborative, organized, on schedule, and impactful to the growth of SharkNinja brands.

This is an excellent opportunity for a hands-on TikTok Shop media specialist looking to deepen their expertise in a fast-paced, results-oriented environment that values testing, innovation, and a blue-sky mentality.

RESPONSIBILITIES

• Own day-to-day management, execution, and optimization of TikTok Shop media campaigns to meet ROAS, revenue, growth, and CAM efficiency targets
• Work closely with TikTok Shop leadership to identify opportunities to improve CAM efficiency, scale performance, and unlock incremental growth
• Partner with the TikTok Commercialization team to align media strategy with platform initiatives, scaling opportunities, and revenue-driving programs
• Develop and refine TikTok Shop media strategies that drive lower-funnel conversion while supporting broader full-funnel marketing objectives
• Collaborate with Digital Media and Social teams to align TikTok Shop media with upper- and mid-funnel initiatives, ensuring a cohesive consumer journey
• Partner with the TikTok Affiliate Lead to align paid media amplification with creator and affiliate content strategies
• Actively manage and optimize campaign structure, bidding, budgets, and creative rotation within TikTok Ads Manager and TikTok Shop tools
• Identify and recommend innovative opportunities to challenge the norm and improve efficiency, scale, and profitability within TikTok Shop
• Support TikTok Shop media strategy for new product launches, including testing, learning agendas, optimization, and scaling
• Analyze performance data to uncover insights, share learnings with leadership, and translate findings into actionable optimizations
• Manage timelines, budgets, billing, and deliverables with key partners and platform stakeholders

REQUIREMENTS

• Bachelor’s degree
• Positive, professional, enthusiastic, and team-oriented attitude
• 1+ year of hands-on experience managing TikTok media and/or TikTok Shop campaigns (required)
• 2-3 years of digital marketing or social media experience
• Direct experience working in TikTok Ads Manager and TikTok Shop tools (required)
• Strong understanding of performance marketing fundamentals, including ROAS, CPA, CAM efficiency, conversion rate, and revenue optimization
• Experience supporting or amplifying creator and affiliate content within TikTok Shop or paid social environments
• Proactive, resourceful, and driven problem solver with the ability to analyze data and surface actionable insights
• Highly organized with strong attention to detail; able to manage multiple campaigns in a fast-paced, dynamic environment
• Comfortable working cross-functionally and taking ownership within clearly defined swim lanes
• Fluency with Microsoft Office Suite/Excel required; experience with BI, reporting, or analytics tools encouraged
• TikTok Ads, TikTok Shop, or paid media certifications are a bonus

Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.

Pay Range

$83,900 — $102,500 USD

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. To gether, we won’t just launch products— we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us

Life At SharkNinja

Outrageously Extraordinary