Manager, SEO Strategy

WHY DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

THE ROLE

The Manager, SEO & ASO Strategy is a growth-oriented professional dedicated to driving organic performance across the entire digital discovery funnel—from search engine results pages to the app stores. With 3+ years of experience, you aren't just executing tasks; you are building a foundational mastery of how brands win in a multi-platform world.

This role is designed for a perpetual learner . You will bridge the gap between traditional SEO, AI-driven search (AIO / GEO), and App Store Optimization (ASO).

While DEPT® is a remote-first company, this role requires candidates to be located in the Pacific time zone due to client restrictions.

Core Responsibilities

Execution & Delivery

• Support foundational initiatives including technical audits, keyword mapping, schema implementation, and website migrations.
• Execute App Store and Google Play Store optimizations, including keyword research for app metadata, creative asset coordination, and conversion rate testing.
• Assist in optimizing for generative search environments (AIO/GEO) through semantic analysis and synthetic query testing.
• Own the lifecycle of deliverables, ensuring timelines are met with precision and proactive communication.
• Manage deliverables from inception to completion, maintaining project plans and timelines with precision.
• Define upfront client SEO requirements and site changes to increase quality traffic, maximize site performance, and drive client value.
• Manage the development of deliverables and coordinate directly with internal teams.

Learning & Development

• Actively participate in internal training sessions covering advanced ASO, technical SEO, and emerging AI tools.
• Stay ahead of the curve on Apple/Google algorithm updates and share actionable "flash reports" with the broader team.
• Assist in running "alpha/beta" tests for new strategies—whether it's a new schema type or an ASO creative experiment.

Client Management

• Serve a key supporting role in client relationships, participating in client calls and assisting with consistent communication and follow-up.
• Provide consistent and well-structured follow-up on the status of SEO recommendations for clients.
• Assist in preparing materials for weekly meetings, performance reviews, and quarterly business reviews.

Performance & Reporting

• Help build and interpret dashboards (GA4, GSC, App Store Connect, Looker Studio) that connect web and app performance to bottom-line business results.
• Perform ongoing/monthly analysis and reporting to identify further optimization opportunities for each client.
• Help connect SEO/GEO/ASO KPIs to business results, ensuring all reporting includes actionable insights and trend analysis.
• Go beyond the "what" to explain the "why," identifying trends that inform proactive strategy shifts.
• Monitor algorithm updates, industry news, and competitor activity to inform the team's proactive strategies.

Quality & Innovation

• Uphold high standards of quality, accuracy, and detail across every deliverable.
• Conduct thorough QA on personal work, ensuring readiness for internal and external delivery.
• Support strategic efforts through data gathering and analysis for AI-driven projects, such as AIO / GEO audits, semantic similarity analyses, and synthetic query testing.
• Contribute to internal SEO thought leadership by sharing new tools and trends.

Required Skills & Experience

• 3+ years of professional SEO experience (agency preferred).
• Proven prior work experience presenting findings and making recommendations for account optimizations to internal or external clients is a must.
• Familiarity with App Store Optimization (ASO) principles or a demonstrable passion to master mobile growth.
• Foundational understanding of technical SEO, content strategy, and analytics.
• The ability to audit client sites, identify common issues/errors, and support resolution.
• Knowledge of tools such as Google Search Console, GA4, Screaming Frog, and Semrush/Ahrefs. Familiarity with ASO tools (AppTweak, Sensor Tower) is a major plus.
• Analytical and reporting skills, and proficiency in the Microsoft/Google suite (Excel/Sheets, PowerPoint/Slides).
• Exceptional organization, writing, verbal communication, organization, and project management skills.
• Eagerness to roll up your sleeves, be hands-on, and grow quickly in the search marketing space.
• While DEPT® is a remote-first company, this role requires candidates to be located in the Pacific time zone due to client restrictions.

Additional things that will impress us

• Prior experience with Apple Search Ads (ASA) or App Store Connect .
• A portfolio of "learning projects" (e.g., a personal blog, a side-hustle app, or AI automation experiments).
• Certification in Google Analytics or specialized ASO courses.
• Intermediate knowledge of JavaScript and how it impacts search crawlers.

WHAT DO WE OFFER?

• Healthcare, Dental, and Vision coverage
• 401K plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave

WE SUPPORT YOU BEING YOU

DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle, or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step.

DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.

We are a B Corp-certified company passionate about purpose-driven work . Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place.

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Coach, eBay, and OpenAI.

Learn more about DEPT®

DIVERSITY, EQUITY, & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here .

#LI-remote

The anticipated salary range for this position is listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location , and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we’re flexible.

US Remote Range

$65,000 — $75,000 USD