Director of Performance Marketing

Hiring Manager: Victoria Tokarz https://www.linkedin.com/in/victoriatphd/, Director, Acquisition

About us

Scribe https://scribehow.com/ is where exceptional people come to do the best work of their careers. More than 94% of the Fortune 500 use Scribe to document and scale how work gets done. Our Workflow AI platform automatically captures and optimizes workflows so teams work smarter, faster, and more consistently.

We’re growing fast — since our founding in 2019, we’ve grown to over 5 million users across 600,000 businesses. Based in San Francisco, we've been named a LinkedIn Top Startup, are valued at over $1 billion, and are backed by leading investors. Join us in our mission to uplevel how people do work.

How we work

We are builders aspiring to master our crafts. We care deeply about our teammates and want to win, together. We embrace the following values:

• Accelerate impact
• Raise the bar
• Make our users heroes
• Clear is kind
• Rapid learning machine
• One team one dream

About the Role

Performance marketing is the engine that powers Scribe’s growth. It’s the force behind how we reach, inspire, and convert thousands of customers every month. In the past year, we’ve 3X’d our scale, transforming a strong foundation into one of the most powerful growth engines in SaaS. Now we’re looking for a Director of Performance Marketing to lead the next chapter. In this role, you’ll own and operate Scribe’s entire performance marketing program across all channels — including Meta, Google, YouTube, TikTok, Reddit, and emerging platforms — driving measurable, scalable growth across our global footprint.

This is a high-impact leadership role for an exceptional operator who has built and scaled world-class performance marketing programs before. You’ll architect and execute our cross-channel strategy, combining operational excellence, strategic vision and fluency in modern measurement frameworks. Working with our analytics and data science teams, you’ll apply MMM, geo testing, and incrementality studies to guide smart, data-driven decisions.

You’ll have the freedom and responsibility to run bold experiments, challenge conventional thinking, and shape the systems that power our growth. We take a scientific, data-driven approach to everything we do, and we’re looking for someone who thrives at the intersection of strategy, experimentation, and innovation.

You’ll collaborate closely with best-in-class creative, analytics, growth, and other partners to maximize performance on every channel across every stage of the funnel. You’ll lead a team of high-performing channel experts and report directly to the Director of User Acquisition. This role can be based remotely anywhere in the U.S.

If you’ve built and led multi-channel performance marketing programs at scale — and you’re looking for your next big challenge at a company with strong product-market fit and exponential growth — we’d love to meet you.

What you’ll do

• Own and operate Scribe’s global performance marketing program across all performance channels, including Meta, Google, YouTube, TikTok, Reddit, and others, driving measurable, efficient customer growth.
• Develop and execute the holistic performance marketing strategy, setting vision, testing priorities, and investment frameworks that align to company-level growth goals.
• Define and drive the tactics that brings your strategy to life, using deep expertise and first-principles thinking to identify, prioritize, and scale the channels, approaches, and tactics that will get us to our growth goals.
• Own and oversee channel performance and budget pacing, continuously optimizing toward efficiency and return on investment while unlocking new opportunities for growth.
• Partner cross-functionally on measurement, forecasting, and modeling, working closely with the marketing analytics, finance, and growth teams to translate company objectives into clear media plans, spend allocations, and growth scenarios that guide decision-making and ensure alignment with business targets.
• Build and mentor a high-impact team, developing future leaders and establishing best practices in media buying, measurement, and experimentation.

You could be a great fit if

• You’ve scaled multi-channel performance marketing programs to $100M/yr in combined spend
• You’re a systems thinker and operator — you build acquisition engines that scale, with strong frameworks for experimentation, channel mix optimization, and cross-channel measurement.
• You’ve led diverse, multi-channel portfolios — with deep hands-on experience in at least 2 major platforms
• You blend creative intuition with analytical rigor, using data to inspire insights while always keeping a pulse on what motivates and converts audiences.
• You’re excited by ownership and scale — the chance to take a proven foundation and elevate it into a best-in-class performance marketing program.
• You thrive in fast-moving, collaborative environments where experimentation and rapid learning are core to how work gets done.

Qualifications

• 7-10+ years of experience in performance marketing and performance marketing strategy, with at least 2 years leading multi-channel programs at scale ($100M+ annual spend).
• 3+ years of experience managing and developing teams of media buyers, analysts, or channel specialists.
• Proven success building and scaling integrated performance marketing programs across Meta, Google, YouTube, TikTok, Reddit, and other growth platforms.
• Deep expertise in performance measurement and attribution, including MMM, geo testing, incrementality studies, and experimentation frameworks.
• Strong grasp of media buying mechanics, creative optimization, and auction dynamics across platforms — understanding how creative, targeting, and bidding strategies drive performance across platforms.
• Advanced quantitative and analytical background, with the ability to interpret complex data and translate it into clear insights, strategic recommendations, and measurable business impact.
• A bias toward action, experimentation, and continuous improvement — with a track record of unlocking meaningful growth at scale.

Full-Time US Employee Benefits Include

• Some of the nicest and smartest teammates you’ll ever work with
• Competitive salaries
• Comprehensive healthcare benefits
• Equity in a hypergrowth startup
• Flexible PTO
• 401k
• Parental Leave
• Commuter Benefits (SF office employees)
• WFH Stipend

At Scribe, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but our product, customers, and community as well. Scribe is proud to be an Equal Opportunity Employer.