Marketing Manager - Romania

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities

• Full 360 local marketing execution: both online and offline: Events, Partnerships, CRM, Users Lifecycle, SEO & ASO
• Secure External Marketing Acquisition + Existing Users Retention
• Hyper Localization across Blogs, CRM, announcements to deliver cultural adoption
• Social Media channels management, Community Engagement with Binance Angels, KOLs Onboarding & Partnerships
• Manage local marketing budgets, ensuring efficient allocation and ROI
• Deliver timely and clear reporting and accountability on campaign performance

Requirements

• Minimum 3 years of relevant marketing experience (Web3, fintech, or agency background preferred)
• Proven track record in partnerships, campaign management, community building, or lifecycle marketing
• Previous experience working in a Web3/crypto marketing agency or startup is highly desirable
• Native Romanian and fluent English language proficiency
• Strong analytical skills, with the ability to translate insights into actions