Marketer

SUMMARY

80,000 Hours https://80000hours.org/ is a nonprofit that helps people find careers tackling the world's most pressing problems.

Our marketing team (Paid Marketing and Design, or PMAD) multiplies the impact of 80,000 Hours’ advice and resources by reaching our target audiences at scale — through digital advertising, sponsorships with major YouTube creators like Kurzgesagt and Veritasium, and campaign work tied to our programmes and our new book https://80000hours.org/book/. We deploy a yearly budget of around $2m.

We don't have enough people with the right skills to do everything we think is high-impact, and we think there is value being left on the table right now.

We're looking for someone to own our digital advertising activity — ad buying, creative production, A/B and message testing, building audiences, reporting on campaigns — at either a tactical execution level or a strategic level, depending on skills and experience.

• Location: Open to remote, London preferred.
• Type of role: Full time
• Salary: Depends on skills, experience and location, with indicative ranges of £67,500–100,800
• To apply, please fill in this form by 11 PM BST on Monday, June 22, 2026.

ABOUT US

80,000 Hours aims to make a big positive impact by helping people find careers that effectively tackle the world's most pressing problems. To do that, we need to reach out to new people in our target audience and engage them with our programmes.

According to the EA Survey https://forum.effectivealtruism.org/posts/r8XoHhKKzmQgxm2Lf/ea-survey-2024-how-people-get-involved-in-ea, we are the single largest source of new people joining the effective altruism community, important to nearly 60% of people who got involved — a share that's grown each year since 2019.

Since launching our marketing programme in 2022, we've reached millions of new users, and grown to over 500,000 newsletter subscribers. We have deployed around $2 million a year across digital ads, YouTube sponsorships, and other marketing activities, and we’re aiming to scale quickly over the next few years.

THE ROLE

Our primary need is a Marketer who’ll own deployment of our digital ads, who would be energised by taking on a flexible and dynamic portfolio of marketing work across different objectives, programmes and channels.

New marketing hires will own budgets in the hundreds of thousands of dollars per year — millions if they can deploy ambitiously.

AUDIENCE RESEARCH AND STRATEGY

The audience we most want to reach is niche and unusual, so conventional marketing wisdom will not always apply. You'll improve our confidence that we’re reaching and engaging the people our programmes are most useful for, by drawing on platform data and user research to develop and improve our models of our target audience.

CAMPAIGN EXECUTION AND OPTIMISATION

Building campaigns, managing budgets, producing creative, running A/B tests, and reporting on results. You'll be the person who makes our ads work day-to-day, systematically exploring and iterating on audiences, messages, creatives, and placements.

CREATIVE PRODUCTION

Producing ad creative — images, copy, video cuts — or working with contractors to get it done. You’ll have opinions about what makes someone stop scrolling and see potential in giving us their time, and apply great judgment to whether individual ads communicate about what we offer in a way that’s engaging, honest and precise.

REPORTING AND ANALYSIS

Clear reporting on campaign performance, with honest assessment of what the numbers actually mean, interrogating whether platform-reported results hold up against actual downstream outcomes. You’ll be looking to build a better approach and contribute to the broader marketing strategy through every campaign.

Experimenting with new messages, platforms and approaches

We think the unexplored space in the team's remit contains even better opportunities than the ones we've already identified.

As well as executing on what we know works to reach new users, you’ll suggest and report back on experiments with new marketing channels and initiatives, e.g. new platforms, audiences, formats and framings.

ABOUT THE TEAM

You'd be working with the marketing team within 80,000 Hours, currently two full-time people, within the wider Growth programme:

• Ailbhe Treacy (Outreach Coordinator) manages our sponsorships.
• Nik Mastroddi (Marketing Lead) leads the team — people management, strategy, campaign direction, and programme coordination.

We also work with great contractors, particularly for our design, video editing and copywriting needs.

We're a small team that moves fast from strategy to deployment, experiments widely, and collaborates across the org’s programmes to find opportunities to multiply their impact.

It's not a traditional marketing job — all of our research and services are available for free, and our audiences are unusually specific — and we’d expect that some great candidates may not come from a conventional marketing background or have considered their fit for a marketing role before.

WHAT WE'RE LOOKING FOR

• Taste and judgment: You can model what our audience might think about an article or an image. You have opinions about what kinds of messaging will resonate with different people and why, and you’re willing to articulate, test and improve them.
• Clear-eyed interrogation of your results: You’re demanding about the results you’re seeing, what's actually driving them, and what you'd need to see to change your mind. You care about whether the work you're doing is driving real-world change — identifying and correcting a mistake in your own thinking or work feels like a win.
• Ambition: You deliver on what's asked and look at what else is possible. You bring collaborative, positive energy to the question of what we could be trying out or doing differently, and where there’s impact being left on the table.
• Open communication: You write clearly with a view to what people need to take from what you’re saying, show your thinking, and flag your uncertainties. You can give quick or substantive takes depending on what’s called for, and engage readily with these takes from others.
• Flexibility and willingness to learn quickly: You're excited to try new things, see new opportunities, work across areas, and always move towards where you think we can have the most impact.
• Excellent judgment under uncertainty: You know when to ask other people for their thoughts and when to make a call, and you bring resourcefulness and analytical thinking to problems you haven't seen before. You're comfortable operating in ambiguity and energised by the opportunity to run at things ‘again, but better’.
• Excitement about what 80,000 Hours aims to do: You don't need to arrive with high context on effective altruism or AI risk, but you’re keen to deepen your understanding, you feel confident it aligns with how you want to be spending your working time, and you want to get up to speed quickly.

POSSIBLE BACKGROUNDS

We’re open to hiring from different experience levels, which would then be reflected in the hire’s responsibilities on joining — either a tactical execution level, or a strategic level.

Here are some examples of the kinds of experience and background we might be especially excited about

• Producing and/or marketing a large, engaged YouTube channel or Substack, e.g. focused on AI progress or science communication, aimed at informing and engaging users
• Recent graduate who ran marketing, outreach or communications for a student society, publication, or campaign
• Digital marketing for a range of clients, especially performance marketing, design, copywriting, and/or experience with Meta and Google ads
• Communications professional for a nonprofit, academic institution or public-facing service, including PR, media, campaigning, science communications, etc.
• Founding or joining an early-stage start-up and tactically developing and iterating on a brand and messaging strategy, by defining and researching your audience, to engage new users
• Product management, especially where this includes launching and attracting or maintaining a lot of users
• Operations professional with experience of gathering and using in-depth user feedback to build and iterate on automations, processes and guidance that meet users’ needs
• Designer or copywriter with substantial experience of user research and giving expert strategic contributions to major campaigns or organisations similar to 80,000 Hours.

We definitely don't expect the above examples to describe every suitable background, and we'd love to hear from people with other kinds of relevant experience.

LOGISTICS

The current team works remotely and meets up in the London office regularly, so we have a preference for London-based candidates but we’re open to remote candidates with at least 2 hours of daily overlap with 9am–6pm UK time.

We may be able to sponsor a UK visa for this role.

Salaries at 80,000 Hours are set using a salary calculator visible to all staff, that accounts for the specific role, location, and a candidate’s experience. For this role, we expect the salary to range from £67,500 to £100,800.

This role reports to Nik Mastroddi (Marketing Lead).

BENEFITS

Our benefits include

• 25 days of paid holiday, plus public holidays in line with your location (at least 8/year)
• Up to 10 days of paid sick leave per year, in addition to holiday
• Private medical insurance with substantial coverage for your dependents (including your partner)
• Long-term disability insurance
• Pension scheme / retirement plan with employer contributions
• Up to 14 weeks of fully paid parental leave and childcare allowance for children under five
• Business travel insurance
• £5,000 (or the USD equivalent) annual mental health support allowance
• £5,000 (or the USD equivalent) annual self-development budget
• The option to use 10% of your time for self-development
• Gym, shower facilities, and unlimited free food provided at our London office
• Up to £8,000 relocation stipend if you need to move due to your role at 80k

HOW TO APPLY

To apply, please complete this application form by 11 PM BST on Monday, June 22, 2026.

The assessment process will include 1–2 rounds of work tests, an interview, and a full day or multi-day assessment. We pay for work tests and the full/multi-day assessment, conditional on location and right to work in the country where you are taking the assessment. If we are unable to compensate you, we offer donations in lieu of payment to an effective charity of your choice.

We're aware that factors like gender, race, and socioeconomic background can affect people's willingness to apply for roles for which they meet many but not all the suggested attributes, and would especially like to encourage people from under-represented backgrounds to apply, even if you don't meet all the suggested criteria.

If you have any questions or aren't sure whether to apply, you can contact the hiring manager at nik@80000hours.org.