Above Market Digital Planning Business Director, (Parental Cover)

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

2240 - Above Market Digital Planning Business Director, (Parental Cover)

Role Summary and Impact

Openmind, part of WPP, is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé’s media function. Core to the solution is the advanced best data and technology capabilities, fuelled by WPP’s investment in AI, to maximise the impact of Nestlé media investment.

The role requires a true digital media professional, who is capable of handling cutting edge, exciting brands across varied sectors/categories. We are looking for Senior Director – Digital who will be responsible for managing key client relationships and playing an important role in driving the digital agenda for the respective clients. Delivering integrated digital solutions is a must to fulfil the client’s digitally driven objectives and the candidate must have the capability to help develop this with them.

Responsibilities

• Managing and being responsive to client requests, appropriately
• Develop meaningful responses to briefs
• Drive digital acceleration and application of digital planning principles.
• Work closely with the specialist teams to ensure you are up to date with their latest offerings
• Work closely with media partners on responses to briefs or pro-actives.
• Ongoing learning of the client’s category/competitive activity as well as the changing media landscape
• Attending meetings – internal, client and cross-agency
• Always questioning – using the insights at our disposal, either through the strategy team or business science, consider how this might affect the overall communications for clients.
• Take part in new business pitches and provide insightful and comprehensive communication solutions for the agency and its clients

Skills and Experience

• This is a leadership role requiring proactivity and a determination to create change.
• You are expected to have experience in digital strategy, media planning, digital consultancy and execution wherever possible in an agency environment.
• Understanding of programmatic & social media landscape, trends, technologies (DMP, DSP, SSP etc.) – Preferred
• Curiosity – always asking meaningful questions, challenging the brief if necessary
• High attention to detail to ensure the team’s output is of the highest quality
• Proven experience in managing people and ability to adapt management style
• Strong team player
• Ability to navigate difficult client situations/manage expectations in a diplomatic way
• Enterprising – ability to identify and drive revenue opportunities

YOUR KNOWLEDGE & ABILITIES

• Appropriate level of media agency/marketing/brand management experience
• Strong understanding of digital media & history of in-depth planning experience
• Leadership skills & experience driving regional strategy into local country teams
• Excellent communication and presentation skills
• Strong analytical skills (quantitative and qualitative)
• Passion for learning and openness to new challenges
• Organised and methodical, with excellent time and project management skills.
• Demonstrate proactivity and ability to work autonomously, eager to explore and discover.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.