Ad Operations Account Manager

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

464 - Ad Operations Account Manager (London)

Location: London, UK

About Us: EssenceMediacom, part of WPPMedia, combines Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multi-channel audience planning and strategic media expertise. Clients include adidas, Dell, Google, Mars, NBCUniversal, PlayStation, Procter & Gamble, The Coca-Cola Company and Uber, who are responsible for more than $21bn in global media billings. Visit www.essencemediacom.com for more information.

Job Summary: We are seeking a skilled and experienced individual to become an integral part of our Advertising Operations team in London. Our team is responsible for campaign trafficking, ad serving, conversion tagging, and the integration of other optimization technologies associated with the execution of digital advertising. We ensure digital campaigns are managed to high operational standards and provide consultancy to our clients and colleagues.

This is a critical Level 3 role designed for an individual who excels in driving operational excellence and fostering strong cross-cultural collaboration. You will be the primary operational bridge between our Ad Ops team in London and our dedicated offshore team. You will have expertise in ad serving technologies, particularly Google Campaign Manager 360 (CM360) and the capacity to work on multiple clients simultaneously.

Key Responsibilities

• Offshore Team Support & Guidance: Act as the primary operational point of contact and escalation for our offshore Ad Operations team, providing day-to-day support, troubleshooting, and expert guidance on complex campaign setups and issues. Ensure that tasks are completed within agreed-upon service level agreements (SLAs) and deadlines.
• Best Practice Management: Oversee processes around campaign setup, creative implementation, and tagging performed by the offshore team within CM360 to ensure accuracy. Identify opportunities to streamline workflows, improve efficiency, and enhance documentation for the offshore team, contributing to the continuous improvement of our team.
• Stakeholder Support: Support our planning and activation teams with their Ad Ops submissions and processes and provide solutions and consultancy for all types of adserver related work and queries.
• Technical Troubleshooting: Provide advanced troubleshooting support for ad serving issues, third-party tag implementation, discrepancy investigations, and creative delivery challenges.
• Training & Mentorship: Contribute to the ongoing training and development of junior members of the offshore Ad Ops team, sharing knowledge and fostering a culture of continuous learning.
• Performance Monitoring: Assist in monitoring checks, ensuring campaigns are delivering as expected and proactively identifying any potential issues.
• Project Work: Serve as a partner for interdepartmental projects; attending internal meetings and providing updates.
• Site Tagging: Support client site tag management; both implementation, QA and consultation

Required Qualifications

• Hands-on experience in an Ad Operations role within an agency, publisher, or ad tech vendor environment.
• Expert-level proficiency in Google Campaign Manager 360 (CM360) , including advanced trafficking, robust reporting capabilities, and comprehensive troubleshooting skills.
• Good understanding and familiarity with other adjacent ad tech platforms e.g., Google Tag Manager, Google Analytics, Brand Safety platforms and DSPs.
• Exceptional communication skills, both written and verbal, with the ability to convey complex technical information clearly and concisely across different cultures.
• Proven analytical and problem-solving abilities, with a keen eye for detail.
• Ability to manage multiple priorities effectively in a fast-paced, deadline-driven environment. Demonstrate a proactive, solutions-oriented approach to challenges.
• Right to work in the UK.

Highly Desirable Skills

• In-depth knowledge and practical experience with Google Floodlight tagging , including its implementation, auditing, troubleshooting, and best practices for onsite tagging.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location